Your Face to the World face image [via the worldwide web]

December 14, 2010

Deborah Laux at Roses RoadYour company or organization’s website is your face to the world. Your customers visit to: refer you to a friend or colleague; see your qualifications; find out if your services meet their needs; see if you match what they are looking for; or to just check your hours or find your address. When they visit, they will make snap decisions about you and your product or service according to how you are represented on your website.

Your site through their eyes.
Visit your website as a potential customer and view your business as someone looking for your particular services sees you. Does your site reflect your services or product? Look at other sites by similar businesses or organizations to see how you compare.

You will find that it’s not easy to look at yourself from the outside. For a free, no obligation online consultation on your website and marketing materials, contact me, Deborah Laux.


A Tale of Two Names

December 14, 2010

Intercommunity logoIntercommunity logo
Intercommunity Child Guidance Center is a mouthful of name that lacks the warmth and safety that is required when dealing with troubled children. Pamela Geisel, a wonderful writer, and I assisted the organization though the process to re-brand and rename themselves. Yes, there is a process for that.

Whole Child logoWhole Child logo
As a group, we decided on the new name, “The Whole Child” – a much friendlier, more accessible name. Then, I developed the new logo which relates better to families and children.

Your Logo Speaks
Your name and logo need to speak to who you are as a business or organization and how you relate to your customer.

And, your logo really does “speak.” Just like the subliminal advertising telling you to get popcorn at the drive-in theater, your audience is affected by the look and character of your logo. All this is part of communication and marketing you and your organization. Helping your audience find you and identify with you.

For a free consultation on your logo and marketing materials, contact me.


Did You Take a Shower Today?

December 14, 2010

Deborah Laux of Roses RoadYou did? Did you then groom, dress and prepare yourself for presentation to the outside world? This is your face to the outside world – where first Impressions are as important as lasting impressions.

Your business’ logo, identity and marketing materials such as your brochure and website are your businesses’ face to the world – whether that business is a one person operation, small business, corporation or product. These items speak for you when you are not there to speak for yourself.

Your business, service or product has a unique personality, product, goals, advantages and interface to the world. Each business is as unique as you are. Your clients and customers need to be able to recognize a kindred soul in your product or service. When they look at your materials, they should get an accurate sense of whether you are the right product or service for them.

Good design rests on a foundation really listening to what your business has to offer and accurately creating and showing that face to the outside world. For a no-obligation consultation of your logo and marketing materials, contact me.