Everything follows the brand.
A great logo is essential to launch a business with purpose. A logo is an image that resonates with the customer – displaying the essence of who you are and what you offer. The creative process involved in logo design is often misunderstood. It actually originates from inspiration that captures the heart and soul of your business, product and service, resulting in a deep customer connection.
Writing for websites, brochures, ads and annual reports needs to be succinct, direct and engaging. What you customer reads should be an extension of your story and relatable by your customer.
Marketing copywriting captures the reader and non-reader alike using brief strong headlines, subheads, tag lines, and captions.
A website can be viewed as a window that allows the viewer to see who you really are. Why a window? A window attracts the potential customer to look into your business and gain a critical first impression of the products and services you offer. Our goal is to hold the gaze of the potential customer, allowing him or her to know you, and what you do, well.
We will judge success by whether the right customer is enticed to connect to your business: by phone, email or in person. A great website serves as a filter that allows the right customer [your sweet spot] to meaningfully connect with you – creating satisfaction for you and your customer.
With the introduction of high quality digital printing, materials that a customer can hold in their hand still holds a significant place in communications and is now more affordable. Businesses benefit from brochures, business cards, annual reports, advertising, letterhead, posters, displays, event invites, catalogs, signage, billboards, publications, postcards, and other marketing materials.
Search Engine Optimization [SEO] greatly increases your search engine and Google ranking. We use organic SEO by being clear and precise in the copywriting, paying attention to search keywords to attract both your target market will use to look for you. Search engines – like Google and Bing – have become highly sophisticated and ever more accurate.
A Blog is the voice of your business or organization. It communicates with the world, improves your Google ranking, establishes credibility, and attracts and informs colleagues, business partners and clients.
Designed to compliment your other marketing materials and your website, eNewsletters are written to keep clients and friends informed and create links back to your website to improve search rankings and stimulate client engagement.
FaceBook, Twitter, LinedIN, Pinterest, and Instagram are all part of Social Media. Social Media uses the power of our natural human inclination to socialize.