Branding is your logo, colors, style/design that brings attention to your company/product.
A strong brand look instantly communicates what joy/benefit/pleasure/security your customer could derive from your company/product.
Every word that is used to create your company/product message must also be well thought-out, crafted, and tested to reinforce and advance your brand.
I recommend a brand review to ensure you are connecting to your customer. Don’t hesitate – please call me for a complimentary brand review.