Branding can be best defined as creating a narrative/story that allows your customer to intuitively know the benefit of the service and/or product offered. Branding creates the attraction.
The sculpting of this narrative begins with identifying the personality of your business. For example, in a professional corporation, the brand is discovered by capturing the depth of wisdom, knowledge and experience – the intellectual reservoir – embodied in the culture of your business. We thoroughly define who purchases your product or service and how they think, behave, participate, and buy. This successful branding process culminates in the projection of your corporate personality and brand identity onto every touchpoint [logo, copywriting, website, and marketing materials] that connects you to your clients and customers.