Branding is your logo, colors, style/design that brings attention to your company/product. A strong brand look instantly communicates what joy/benefit/pleasure/security your customer could derive from your company/product. Every word that is used to create your company/product message must also be…
Did You Take a Shower Today?
You did? Did you then groom, dress and prepare yourself for presentation to the outside world? This is your face to the outside world – where first Impressions are as important as lasting impressions. Your business’ logo, identity and marketing…
A Tale of Two Names
Intercommunity Child Guidance Center is a mouthful of name that lacks the warmth and safety that is required when dealing with troubled children. Pamela Geisel, a wonderful writer, and I assisted the organization though the process to re-brand and rename…